I have designed, managed, reported and worked closely with clients in interpreting results across a wide range of local and international customised research studies in the agricultural, amenity, animal health and animal nutrition sectors
Examples of business challenges addressed include:
- What is the potential for my new idea?
- What are the challenges faced by my customers today and in the future and what opportunities does this present?
- What impact will market changes have, e.g. regulatory and legislative demands, new competition, new technologies?
- What different market segments are there, what attitudes and behaviours are exhibited by each segment and how can I target chosen segments most effectively?
- What are the needs of my customer?
- Who and what influences customer choices?
- How well is my brand known and is its intended positioning understood?
- What triggers use of my brand and competitor brands?
- How effective is our marketing campaign and communications?
- What role is new media playing in influencing choices and how can I optimise this?
- What is the best price to optimise overall profitability?